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Active Lifestyle and Outdoors

For more than 30 years, Hanson Dodge has been connecting leading brands with active lifestyle consumers and outdoor enthusiasts. As Trek Bicycle’s agency of record for more than 25 years, we specialize in helping brands that sell through channels overcome the challenges of increasing competition, pricing pressure, retail consolidation and changes in consumer demand. We do so by growing brand equity and developing innovative direct-to-consumer and omnichannel strategies.

As product attributes like “windproof” and “waterproof” become table stakes and brick-and-mortar continues to shrink, brands must stimulate demand by engaging consumers on a more meaningful level and meeting them where they are shopping—more often than not, online, on their mobile device and, at some point in the path to purchase, on social media. Hanson Dodge partners with brands to drive meaningful engagement and increase sales through the integration of branding, marketing, technology and e-commerce, all rooted in consumer insights and strategic, disruptive thinking.

Featured Work

K-Swiss

K-Swiss

Using multi-platform approaches, social media and Electronic music artist Diplo as a spokesman, the K-Swiss Board campaign resulted in over 180 million media impressions marketing toward entrepreneurial Millennials.

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The Outdoor Industry Association

The Outdoor Industry Association

The Outdoor Industry Association (OIA) partnered with Hanson Dodge to launch a new brand campaign that emphasizes the importance of outdoor industry leaders banding together to create meaningful change, and highlights the vital role OIA plays in catalyzing that change. 

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Thule

Thule

Thule, the world's leading sports and utility transportation company, wanted to combine two existing websites into a single global platform. This resulted in a unified brand message strategy, a customized shopping tool and product fit guide that helped Thule become the world leader in the industry.

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Trek

Trek

Discover how Trek partnered with Hanson Dodge to develop their first global website, first iPhone optimized experience and the bicycle industry's first online shopping and customization tool, turning the Trek brand into a global market leader. 

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Wilson

Wilson

With no online strategy and no cross-category collaboration among its 12 sport categories, Wilson partnered with Hanson Dodge to unify its brand position with brand-level activation that would inspire the next generation of sports enthusiasts. 

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Legendary Whitetails

Legendary Whitetails

Discover how Legendary Whitetails grew as a true lifestyle apparel brand by partnering with Hanson Dodge for their first-ever national television spots as well as public relations development, print ads, logo and package design, digital engagement and so much more. 

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Looking to better connect with active and outdoor consumers? Contact us.

Give Tom Flierl, VP of marketing and business strategy, a call at 
414-270-8398 or fill out the form to get the conversation started.

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Related Articles

Outdoor Retailer Summer Market 2016 Presentation

Outdoor Retailer Summer Market 2016 Presentation

Download Hanson Dodge’s presentation on The Future of Shopping: Integrated Strategies for Outdoor Brands from Outdoor Retailer Summer Market 2016 to discover the outdoor consumer's path to purchase and the implications for brands.

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White Paper Series: The Active, Healthy and Sustainable Consumer

White Paper Series: The Active, Healthy and Sustainable Consumer

Now more than ever, consumers care – about eating the right foods, monitoring their health, the health of their families and stewarding the environment. And the brands that are helping them do all of this are winning. 

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E-Commerce and the Bike Industry

E-Commerce and the Bike Industry

Hanson Dodge's presentation from Interbike 2016 provides key insights into how bicycle consumers are engaging and purchasing, as well as nine lessons to help brands and retailers capture these consumers.

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How Active Women Shop

How Active Women Shop

Discover how Active Women, those who exercise more and hold gym memberships, are leading the way in digital engagement as well as in driving online sales.

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