Active Lifestyle and Outdoors
For more than 30 years, Hanson Dodge has been connecting leading brands with active lifestyle consumers and outdoor enthusiasts. As Trek Bicycle’s agency of record for more than 25 years, we specialize in helping brands that sell through channels overcome the challenges of increasing competition, pricing pressure, retail consolidation and changes in consumer demand. We do so by growing brand equity and developing innovative direct-to-consumer and omnichannel strategies.
As product attributes like “windproof” and “waterproof” become table stakes and brick-and-mortar continues to shrink, brands must stimulate demand by engaging consumers on a more meaningful level and meeting them where they are shopping—more often than not, online, on their mobile device and, at some point in the path to purchase, on social media. Hanson Dodge partners with brands to drive meaningful engagement and increase sales through the integration of branding, marketing, technology and e-commerce, all rooted in consumer insights and strategic, disruptive thinking.
Looking to better connect with active and outdoor consumers? Contact us.
Give Tom Flierl, VP of marketing and business strategy, a call at
414-270-8398 or fill out the form to get the conversation started.