CPG and Natural Products
Hanson Dodge specializes in growing consumer packaged goods (CPG) brands and by helping them engage with new consumers. As a full-service, idea-first agency, we help CPG brands enter major accounts, compete for limited retailer shelf space and overcome the growing threat of house brand offerings by increasing brand recognition and brand loyalty.
As CPG products quickly become commoditized and claims such as natural or organic are standards and no longer differentiators, a strong brand is crucial. The path to purchase is rapidly changing as more consumers shop online and are influenced by social media regardless of where they buy. Brands looking to compete with Dollar Shave Club models and house brands from Costco, Walmart and other retail giants must communicate with consumers on a deeper, belief-based level and engage them long before they hit the grocery store aisle.
Need help standing out from the crowd? Contact us.
Give Tom Flierl, VP of marketing and business strategy, a call at
414-270-8398 or fill out the form to get the conversation started.