Born from five employees working in a barn in 1976, Trek quickly created a legacy for itself by building the world’s best bikes, and thirteen years later, the company was an established industry leader. Not willing to stop there, Trek partnered with Hanson Dodge to develop an international branding and marketing strategy to bring new products to market, connect with riders worldwide and leave competitors in the dust.
For 25 years, Hanson Dodge teamed up with Trek’s global marketing team to launch a series of groundbreaking projects, including Trek’s first global website (trekbikes.com), Trek’s first iPhone optimized experience (Trek Mobile) and the bicycle industry’s first online shopping and customization tool (Trek Project One), as well as numerous campaigns, blogs, catalogs and more to share the world’s best bikes with a global audience.
Hanson Dodge's 25-year partnership with Trek helped turn the brand into a global market leader and transition its image from manufacturer to believer in the power of bikes.
Award-Winning Product Launches