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Nine (more) components of a killer brand strategy

Chief Strategy Officer, Mike Stefaniak, adds 9 more essential pieces for a killer brand strategy.

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Three Paid Social Must-Haves

Three Paid Social Must-Haves

In the ever-changing digital environment, choosing a path towards a successful social campaign can seem daunting. We have three imperatives as you pla…

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The Top Three Articles of 2016

The Top Three Articles of 2016

From key branding and e-commerce insights to not killing the "wolves" in a campaign's ecosystem, here are the top three Active Insights articles of 20…

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How Bicycle Consumers Shop

How Bicycle Consumers Shop

Bicycle Consumers are twice as likely as the average consumer to spend more than $500 online per year. Download the infographic on "How Bicycle Consum…

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How Active Women Shop

How Active Women Shop

New research by Hanson Dodge Creative finds Active Women digitally engaged and driving online sales. Among Active Women, those who exercise more and h…

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Top 5 Articles of 2015

Top 5 Articles of 2015

Read Hanson Dodge Creative's five most popular articles of 2015. Topics include active, healthy and sustainable consumer research, Millennial insights…

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10 Principles of Good Content

10 Principles of Good Content

Sarah Collins of Hanson Dodge recaps the "10 Principles of Good Content" from her session on Social Media + Your Digital Strategy at the The Running E…

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So, You Need a New Ad Campaign

So, You Need a New Ad Campaign

Is your brand ready for a new campaign? Ken Hanson, Founder & CEO of Hanson Dodge Creative, explores why a new ad campaign should only be pursued if y…

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9 Steps to E-Commerce Success

9 Steps to E-Commerce Success

A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for …

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