Menu

By Category
Clear

Natural Product Consumers: From Bullseye Consumers to Brand Champions, Part 1

In part one in a series of three research reports, Hanson Dodge identifies the Bullseye Consumer for natural and organic CPG brands.

Read More

Subscribe to Active Insights

The Top Three Articles of 2016

The Top Three Articles of 2016

From key branding and e-commerce insights to not killing the "wolves" in a campaign's ecosystem, here are the top three Active Insights articles of 20…

Read More
How Bicycle Consumers Shop

How Bicycle Consumers Shop

Bicycle Consumers are twice as likely as the average consumer to spend more than $500 online per year. Download the infographic on "How Bicycle Consum…

Read More
How Active Women Shop

How Active Women Shop

New research by Hanson Dodge Creative finds Active Women digitally engaged and driving online sales. Among Active Women, those who exercise more and h…

Read More
Top 5 Articles of 2015

Top 5 Articles of 2015

Read Hanson Dodge Creative's five most popular articles of 2015. Topics include active, healthy and sustainable consumer research, Millennial insights…

Read More
10 Principles of Good Content

10 Principles of Good Content

Sarah Collins of Hanson Dodge recaps the "10 Principles of Good Content" from her session on Social Media + Your Digital Strategy at the The Running E…

Read More
So, You Need a New Ad Campaign

So, You Need a New Ad Campaign

Is your brand ready for a new campaign? Ken Hanson, Founder & CEO of Hanson Dodge Creative, explores why a new ad campaign should only be pursued if y…

Read More
9 Steps to E-Commerce Success

9 Steps to E-Commerce Success

A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for …

Read More