This infographic, which uses data from a 25,000-person consumer panel, breaks down the shopping habits and factors that influence the path to purchase of outdoor consumers, including beliefs, generational differences, online shopping preferences and mobile and social usage.
Key insights include:
- Millennials make up 40% of all outdoor consumers.
- Millennial outdoor consumers lead the way when it comes to online shopping, product research, mobile usage and social engagement.
- 53% of Millennial outdoor consumers will pay more for eco-friendly products.
- Original content and belief-based branding are more effective than traditional advertising and product-feature-only marketing in engaging Millennials outdoor consumers.