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Four Reasons Branding, Marketing, Technology and Commerce are Inseparable

By , Chief Strategy Officer & Partner, Hanson Dodge

Four Reasons Branding, Marketing, Technology and Commerce are Inseparable

Today, the domains of branding, marketing, technology and commerce are inseparable. The reasons why are numerous. In the interest of brevity, though, this Active Insights paper will focus on four. After examining the four reasons, Mike Stefaniak, chief strategy officer and partner at Hanson Dodge Creative, will then offer four key strategies to successfully integrating branding, marketing, technology and commerce. Fill out the form in the left sidebar to download the paper.

Mike Stefaniak, Chief Strategy Officer & Partner, Hanson Dodge

Mike leads Hanson Dodge’s efforts to deliver transformational branding, marketing and digital strategies for clients. He brings 24 years of experience in strategy and implementation to the agency, including 20+ years in functional leadership and executive roles. Over the course of his career, Mike has led nearly 100 branding or rebranding engagements for a wide range of organizations. He recently completed a three-year tenure as an adjunct professor at Marquette University, where he taught a graduate school course on brand strategy. Mike and his wife, Shelley, have two children (both adults) and are avid runners.

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