Natural Product Consumers: From Bullseye Consumers to Brand Champions, Part 1

By , Chief Strategy Officer & Partner, Hanson Dodge

Natural and organic products, once considered a niche domain for health fanatics and alternative co-ops, have officially crossed the chasm and are now mainstream. With 50 percent of U.S. consumers regularly buying organic foods and natural cleaning products, it’s no wonder why so many established and emerging CPG brands are jockeying for their share of the market.

But as the natural and organic CPG consumer demographic continues to broaden, how can brands ensure they are focusing on the right consumer segment in order to position their brand for future success?

This whitepaper is part one in a series of three research reports focused on identifying the natural and organic CPG consumer and highlighting opportunities for natural product brands. In part one, Hanson Dodge delves into what we’ve identified as the Bullseye Consumer for natural product brands.

Download part one by filling out the form in the left sidebar or below to receive the first wave of insights about this profitable and growing demographic.

Mike Stefaniak, Chief Strategy Officer & Partner, Hanson Dodge

Mike leads Hanson Dodge’s efforts to deliver transformational branding, marketing and digital strategies for clients. He brings 24 years of experience in strategy and implementation to the agency, including 20+ years in functional leadership and executive roles. Over the course of his career, Mike has led nearly 100 branding or rebranding engagements for a wide range of organizations. He recently completed a three-year tenure as an adjunct professor at Marquette University, where he taught a graduate school course on brand strategy. Mike and his wife, Shelley, have two children (both adults) and are avid runners.

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