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Nine (more) components of a killer brand strategy

By , Chief Strategy Officer & Partner, Hanson Dodge

A few years ago, Hanson Dodge co-founder Ken Hanson authored the infographic “16 components of a killer brand strategy,” which remains one of the most popular pieces of content on our website. Ken retired from HD in 2017. To celebrate and continue his work, we share a few more of the strategies we’re using today to advance our clients’ brands.

1. Belief-Based - Tap into your brand’s authentic beliefs to connect with consumers in a deeper way.

2. One Prime Prospect - Not five. Not three. One! Identify your very best consumer. And tailor the brand experience to suit her needs, beliefs, and values.

3. Brand Defining Idea - Locate the single idea that powers every aspect of your brand: from values to behavior to offerings to campaigns.

Download the infographic below or in the left sidebar for the other six key components to a killer brand strategy.

Mike Stefaniak, Chief Strategy Officer & Partner, Hanson Dodge

Mike leads Hanson Dodge’s efforts to deliver transformational branding, marketing and digital strategies for clients. He brings 24 years of experience in strategy and implementation to the agency, including 20+ years in functional leadership and executive roles. Over the course of his career, Mike has led nearly 100 branding or rebranding engagements for a wide range of organizations. He recently completed a three-year tenure as an adjunct professor at Marquette University, where he taught a graduate school course on brand strategy. Mike and his wife, Shelley, have two children (both adults) and are avid runners.

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