Menu

Influencer Marketing

People tend to be influenced by those they like with similar interests. It’s a natural tendency to follow those that dress and talk like us. In fact, consumers are more willing to trust recommendations from other people - even someone they don't know - over brands.

Our Influencer Marketing Strategy has 5 steps:

  1. Start with powerful consumer insights. The program needs to be based in true consumer interest. Identify the traits of your audience where your brand can align authentically.
  2. Craft a story that has meaning and relevance. The success of an influencer program starts with the right idea and then translating that properly through the voice of an influencer. Building this story is the most strategic, creative and time consuming part of an influencer marketing program.
  3. Pick your influencers wisely. Spend time with each influencer’s content and get to know who they are and how that aligns with the values of your brand. Allow the influencer to guide the parameters of the program including content autonomy.
  4. Determine the right timeframe. Often times an influencer program falls flat because there aren’t enough touchpoints. Building the right partnership generally means a longer-term engagement between the brand and influencer.
  5. Provide context of value. There needs to be longevity and a reason for the consumer to engage beyond one interaction with influencer content. This can be done by extending a coupon, a landing page or a piece of content. Create ways for your consumer to continue to engage with your brand.

Related Articles

Five Strategies for Influencer Marketing

Five Strategies for Influencer Marketing

Learn how influencers are impacting the consumer path to purchase and discover five key strategies for implementing a successful program.

LEARN MORE
Creating an Emotional Connection: Four Consumer Research Methods for High-Performance Campaigns

Creating an Emotional Connection: Four Consumer Research Methods for High-Performance Campaigns

Consider these four consumer research methods to drive high-performance and emotional campaigns.

LEARN MORE
10 Principles of Good Content

10 Principles of Good Content

Sarah Collins of Hanson Dodge recaps her session on Social Media + Your Digital Strategy at the The Running Event 2014. Read the factors that all brands and marketers need at the core of their digital execution. 

LEARN MORE
How to Choose The Right Content Marketing Channels

How to Choose The Right Content Marketing Channels

It’s no secret that businesses have been struggling to effectively create content that consumers will find value in, especially at scale. Learn how to get it right with the right plan.

LEARN MORE

Need a partner in influencer marketing? (414)-270-8398

If you’re looking for an advertising agency to help you reach a new consumer segment or make your brand more relevant, call us or fill out the form to the right and we'll contact you.