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Social Media

Remember the hype-fueled days when social media was the next new big thing, and FOMO was reason enough for brands and agencies to invest? Those days are gone.

Social media is all grown up. The conversation is now about business value. At least, it is for Hanson Dodge and our clients.

We see social as a powerful, measurable means of helping brands be seen and remembered by new consumers—and for deepening the connections they already have. Our strategic social media and content marketing programs deliver business value in the form of increased revenue and enhanced brand health.

Hanson Dodge offers clients full service social media management: from social strategy to content creation and analysis. We create and manage social media programs that help brands engage their best prospects and customers in ways that benefit all parties. It’s how we’ve helped a wide variety of brands use social media and content to drive measurable business results.

Hanson Dodge’s Social Media Approach

Strategic social media and content marketing require an effective balance between structured process and creative thinking. Using a “foundation first” approach, Hanson Dodge designs social media strategies that align with our clients’ broader marketing and business objectives. Through cross promotion, paid support, and dialogue, we reach existing and potential audiences—and grow relationships with brand advocates through influencer outreach.

To further drive interest and build momentum, our social media team activates promotions and campaigns, incentivizing participation, curating content and generating awareness with audiences that are critical to accelerating a brand’s success.

Our Capabilities

Hanson Dodge offers a full suite of social media capabilities which we customize to meet our clients’ needs.

Strategy
Social media strategy
Campaign and promotions planning (giveaways, contests and sweepstakes)
Competitive social media audits
Social media monitoring and listening strategy
Influencer marketing strategy
Social content strategy
Video storytelling and social media video strategy (long form and short form, including gifs)
Social media advertising strategy (Facebook ads, Instagram ads, Twitter ads, Pinterest ads, YouTube ads, LinkedIn ads)

Activation
Campaign activation
Paid social media ad management
Content and video development
Publishing, link tracking, community management and social care
Influencer outreach and management
Social media promotions, giveaways, contests
Blog writing and management
Social listening
Event support

Analytics
Social media analytics
Social competitive tracking and share of voice
Sentiment and trend analysis
Google Analytics social media campaign tracking
KPI measurement
ROI and attribution modeling
Campaign reports and monthly dashboards
Paid social media performance

Case Studies

G.H. Cretors

G.H. Cretors

G.H. Cretors, a handcrafted popcorn company, partnered with Hanson Dodge to increase national awareness, accelerate revenue growth and to transition from a little-known product to a fast-growing brand.

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K-Swiss

K-Swiss

Using multi-platform approaches, social media and Electronic music artist Diplo as a spokesman and influencer, the K-Swiss Board campaign resulted in over 180 million media impressions marketing toward entrepreneurial Millennials. 

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Standard Process

Standard Process

Standard Process partnered with Hanson Dodge to grow awareness of their dietary supplement with consumers and health care professionals. Discover how Hanson Dodge expanded social community through an integrated digital strategy that highlighted Olympic athlete sponsorship and much more. 

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Mrs. Meyer's Clean Day

Mrs. Meyer's Clean Day

By harnessing the existing love for the brand and using it to engage with a new audience, Hanson Dodge's integrated marketing campaigns helped Mrs. Meyer’s Clean Day grow its national presence without compromising what makes the brand special.

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More from Hanson Dodge on Social Media and Content Marketing

Activate Your Audience With Content That Moves

Activate Your Audience With Content That Moves

Learn how motion content like GIFs, dynamic text videos and live streaming can transform your content marketing results.

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Why Content Marketing Should Be The Foundation Of All Brands

Why Content Marketing Should Be The Foundation Of All Brands

Download Hanson Dodge's whitepaper on how to start building your content marketing house.

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How To Choose The Right Content Marketing Channels

How To Choose The Right Content Marketing Channels

It’s no secret that businesses have been struggling to effectively create content that consumers will find value in, especially at scale. Learn how to get it right with the right plan.

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I'm With The Brand: Creating A Good Social Vibe

I'm With The Brand: Creating A Good Social Vibe

It’s easy to compare a social media community to one big party, but unlike most gatherings, every word of this conversation is recorded for posterity. And if you’re a brand setting the scene is more important than ever.

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How Brands Can Take Advantage of Snapchat Marketing

How Brands Can Take Advantage of Snapchat Marketing

Boasting over 100 million active users, Snapchat is more popular among American teens than Facebook. Learn how brands can leverage the growing platform.

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Need a partner in social media? (414)-270-8320

Looking to leverage social media and content marketing to drive business value for your brand? Or, perhaps you’re looking for a social media or content marketing agency. Contact Megan Gavin at 414-270-8320 or mgavin@hansondodge.com to start the conversation.

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