Remember the hype-fueled days when social media was the next new big thing, and FOMO was reason enough for brands and agencies to invest? Those days are gone.
Social media is all grown up. The conversation is now about business value. At least, it is for Hanson Dodge and our clients.
We see social as a powerful, measurable means of helping brands be seen and remembered by new consumers—and for deepening the connections they already have. Our strategic social media and content marketing programs deliver business value in the form of increased revenue and enhanced brand health.
Hanson Dodge offers clients full service social media management: from social strategy to content creation and analysis. We create and manage social media programs that help brands engage their best prospects and customers in ways that benefit all parties. It’s how we’ve helped a wide variety of brands use social media and content to drive measurable business results.
Hanson Dodge’s Social Media Approach
Strategic social media and content marketing require an effective balance between structured process and creative thinking. Using a “foundation first” approach, Hanson Dodge designs social media strategies that align with our clients’ broader marketing and business objectives. Through cross promotion, paid support, and dialogue, we reach existing and potential audiences—and grow relationships with brand advocates through influencer outreach.
To further drive interest and build momentum, our social media team activates promotions and campaigns, incentivizing participation, curating content and generating awareness with audiences that are critical to accelerating a brand’s success.
Hanson Dodge offers a full suite of social media capabilities which we customize to meet our clients’ needs.
Social media strategy
Campaign and promotions planning (giveaways, contests and sweepstakes)
Competitive social media audits
Social media monitoring and listening strategy
Influencer marketing strategy
Social content strategy
Video storytelling and social media video strategy (long form and short form, including gifs)
Social media advertising strategy (Facebook ads, Instagram ads, Twitter ads, Pinterest ads, YouTube ads, LinkedIn ads)
Paid social media ad management
Content and video development
Publishing, link tracking, community management and social care
Influencer outreach and management
Social media promotions, giveaways, contests
Blog writing and management
Social media analytics
Social competitive tracking and share of voice
Sentiment and trend analysis
Google Analytics social media campaign tracking
ROI and attribution modeling
Campaign reports and monthly dashboards
Paid social media performance
More from Hanson Dodge on Social Media and Content Marketing
Need a partner in social media? (414)-270-8320
Looking to leverage social media and content marketing to drive business value for your brand? Or, perhaps you’re looking for a social media or content marketing agency. Contact Melisa Mackevicius-Leonard at 414-270-8323 or email@example.com to start the conversation.