Hanson Dodge And Bristol Hospital And Health Care Group Announce Digital Partnership

HD to design and develop a new website for the Bristol Hospital and Health Care Group.

Hanson Dodge and Bristol Hospital and Health Care Group (BHHCG) have announced a partnership initially focused on creating a new website for the Connecticut-based health care organization. The new site will support BHHCG’s business goals of increasing patient volumes and enhancing brand reputation and awareness.

“We’re delighted to have been chosen to bring BHHCG’s refreshed brand story to life on a dynamic new website,” states Angie Rothen, Hanson Dodge’s SVP of Technology and Operations. “We look forward to sharing Bristol’s message across the digital spectrum.”

BHHCG selected Hanson Dodge because of the firm’s fully integrated approach to digital marketing, as well as it’s deep expertise in developing websites on the Kentico CMS platform (Hanson Dodge is a Kentico gold level partner). In addition to giving the brand a new life and voice on the web, HD’s work will also include user research, user experience strategy, creative concepting, and Kentico development and integration. All of this will be done with the goal of optimizing visitors’ site experience. The resulting digital platform will more effectively communicate BHHCG’s various offerings and locations, while conveying the Bristol brand in an authentic and compelling manner.

“We were impressed by HD’s integrative capabilities, and we trust that they will help us achieve our goals," offers Dagmara Scalise, Systems Director of Marketing at Bristol Hospital. "We are excited to begin the process.”

Bristol Hospital and Health Care Group, located in Bristol, Connecticut, is a community health system that includes Bristol Hospital; Bristol Hospital Multi-Specialty Physician Group (BHMSG); Emergency Medical Service (EMS); Ingraham Manor (IM), a skilled nursing facility; urgent care (part of BHMSG); Home Care and Hospice Agency; and the Bristol Hospital Development Foundation.

Founded in 1921, Bristol Hospital is the leading health provider for people who live and work in the greater Bristol area. We are a Magnet-accredited hospital, with 154 licensed beds. Bristol Hospital offers a complete range of patient services including a first-rate emergency center that cares for more than 40,000 patients each year, Families are First Birthing Center, Cancer Center, Beekley Center for Breast Health and Wellness, Center for Orthopedic and Spine Health, Sleep Center, Behavioral Health, Wound Care Center and other key services. Our integrated physician group has more than 100 physicians and 20+ locations in Bristol and surrounding towns. In 2019, BHHCG will be opening a new ambulatory care center in downtown Bristol. Ingraham Manor and EMS are critical and unique entities within our system and contribute to the “full continuum” of care we provide.