The State of Utah has awarded the five-year website development contract for its Utah Office of Tourism (UOT) to Milwaukee-based integrated marketing agency Hanson Dodge following a competitive review of agencies from across the country.
With more and more travelers visiting Utah's national parks and top destinations, the redesigned visitutah.com website will help cultivate quality visits for the state through fresh thinking and new content in a highly visual design.
Hanson Dodge was chosen to redesign and support the development needs of visitutah.com after a government procurement-led search. The UOT’s previously contracted agency will officially transition the account on Aug. 15, 2019. New site work is expected to go live in January 2020 with iterative enhancements throughout the five-year contract.
"Hanson Dodge's team distinguished themselves in the UOT's website redesign procurement by bringing creative vision and innovative thinking to every stage of the process," said Andrew Gillman, Creative and Content Manager for the Utah Office of Tourism. "The result is a strategic and technical roadmap that promises a focused and strong collaboration for the years ahead."
Hanson Dodge serves a diverse clientele that spans the U.S. and has rapidly gained recognition for expertise in the tourism space. Hanson Dodge’s work for VISIT Milwaukee captures the random and vibrant spirit of the city, has won over 20 awards and helped the agency secure Utah's tourism business. Interestingly, the UOT is not Hanson Dodge’s first Salt Lake City-area client: The agency also recently added Creminelli Fine Meats to its portfolio.
“Utah Office of Tourism's website is an important front door to tourists' and locals' exploration of this wonderful state. We at Hanson Dodge are grateful and proud to be trusted to strategically guide this important brand asset. We look forward to working in partnership with the ambitious and kind UOT team and their other communications partners, over the next 5 years, to achieve great results.” said Stacie Boney, President of Hanson Dodge.
About Hanson Dodge
Hanson Dodge is a fully-integrated, deeply digital advertising agency whose mission is to help good people and brands make the next great leap. For over 35 years, Hanson Dodge has been inspiring consumers and delivering transformational business results through evergreen branding and industry firsts such as digital product customization tools, omni-channel experiences and social commerce.
The Utah Office of Tourism (UOT) fulfills its mission to improve the quality of life for Utah residents through revenue and tax relief by attracting quality, well-prepared domestic and international visitation and motivating tourism spending within a sustainable tourism economy. The UOT partners with communities to develop tourism economies and storytelling consistent with their local vision and encourages stewardship and industry support through local engagement and ambassadorship. To advance these goals, the UOT manages year-round strategic marketing, industry research, media relations, cooperative marketing, in-state public relations, website and visitor experience enhancements, and destination management and development programs.