Stanley PMI, the brand best known for its iconic, stainless steel beverage and food containers, has named Hanson Dodge its agency of record.
An integrated marketing agency with more than 30 years of experience working with leading active lifestyle and outdoor brands, Hanson Dodge will work with Stanley to elevate its business across its brand portfolio, channels and industries.
“The relationship started with an RFP process for a creative partner. Hanson Dodge proved they had the right skillset, strategic thinking and breadth to be able to represent not only the Stanley brand, but our multi-brand portfolio in their varying states of brand maturity,” said Lisa Wood, Director of Global Marketing for Stanley PMI. “The integration with the agency’s team has gone far beyond traditional creative work. They are helping the Stanley brand reaffirm our foundation for global growth. The relationship is developing into a true partnership.”
Tim Dodge, CEO of Hanson Dodge, says the two companies are a natural fit. “Stanley PMI is the kind of client that inspires us to do our very best work. Stanley’s products are the real deal, which explains why the Stanley brand has been ‘rediscovered’ by Millennials and other consumers who demand authenticity. Stanley leadership is passionate about introducing their legendary brand to new consumers in creative and compelling ways, and that’s why we were brought onboard.”
The announcement comes on the heels of Hanson Dodge naming Stacie Boney agency president. Boney, who was a senior executive at Energy BBDO Chicago for more than two decades, brings a wealth of consumer product expertise to Hanson Dodge via her experience leading accounts such as SC Johnson, Wm. Wrigley Jr. Company, Henkel Corporation (formerly Dial Corporation) and Sara Lee.
Headquartered in Seattle and with offices around the world, Pacific Market International (PMI) is parent company to a brand portfolio that includes Stanley PMI, Aladdin and Migo. PMI is committed to revolutionize the way people enjoy food and beverage everywhere. Since 1913, the Stanley brand has been leading the industry in design, innovation, and all-steel vacuum insulated technology. Today, Stanley PMI offers a wide range of durable food and beverage gear that fuels consumers’ outdoor adventures.