The Potawatomi Business Development Corporation (PBDC) plays a critical role in driving economic growth and long-term wealth for the Potawatomi Tribe through a diverse portfolio of investments. Yet, despite its significance, the organization struggled with visibility—few people outside the immediate network knew who they were, what they stood for, or the value they brought to the region and beyond.

We led a complete rebrand—transforming PBDC into Potawatomi Ventures. At the heart of the rebrand was a new name, a new logo, a modernized identity system, a new website, and a unifying tagline—Brighter Together—which captured the organization’s forward-looking mission while honoring its cultural heritage. To build momentum, we debuted the new identity at the Reservation Economic Summit (RES), the leading national event for American Indian enterprise, giving Potawatomi Ventures a powerful platform to introduce its evolved vision.

Following the rebrand launch, Potawatomi Ventures saw strong early engagement from partners and community stakeholders.