Shindig

Evolving a Community-based Juice Line Into a National E-commerce Brand

Is your 2021 marketing plan designed to pivot?

challenge

Shindig, a Milwaukee-based line of juice products packed with health benefits, came to HD for help building their brand after being selected to participate in PepsiCo's North American Greenhouse Accelerator Program. Shindig's mission is provide their community with greater access to fresh, responsibly-sourced ingredients, and spark conversations around wellness. As their business grew, so did the desire to extend this mission beyond their own community to reach a national audience.

solution

party with a purpose

To set Shindig up for national success, Hanson Dodge first developed a brand positioning sharply defining Shindig as the ultimate party with a purpose. Visual identity and packaging work visualizes the brand’s dedication to equity, access, and healthy living with bold design and custom character illustrations that uniquely reflect Shindig and the community that inspired them. This work was extended to an entirely new e-commerce website, ensuring that as Shindig’s reach and awareness continues to grow, so can their business.

results

What once was a local-only selection of hand-pressed juices, Shindig launched their global site in August 2020, allowing their products to be ordered and shipped nationwide.

testimonials & awards

"The work you all have done to date has given life to our vision. We could not have traversed this major milestone without the greater team."

JoAnne Sabir, Co-Founder

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awards

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client testimonial

"The work you all have done to date has given life to our vision. We could not have traversed this major milestone without the greater team."

JoAnne Sabir, Co-Founder

the work

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The best-laid plans are built to change

Before you build your 2021 marketing plan, download our adaptability guide to ensure that you’re poised to pivot.