Briggs & Riley is a premier luggage brand with a loyal fanbase of upscale road warriors. With the majority of its business done through specialty retailers, Briggs & Riley recognized an opportunity to transform its business by ramping up e-commerce and increasing overall brand awareness.
Hanson Dodge developed an e-commerce growth strategy that would enhance the brand’s digital maturity, convert direct-to consumer (DTC) sales at a higher rate and rapidly grow the brand’s overall awareness and customer base. We created an integrated program that had our teams directing:
We elevated Briggs & Riley’s creative to highlight the performance and features that set Briggs & Riley apart from its competition. Our creative campaigns were integral to the successful launch of numerous new products and new product features—resulting in increased brand awareness and sales growth in online and traditional retail channels.
Briggs & Riley’s DTC revenue grew dramatically over the course of our nine-year partnership, culminating in 47% YOY e-commerce revenue growth in 2019.
