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The Challenge

Guaranty Bank/BestBank is a family-owned organization that uses banking to help hardworking families. Dedicated to serving the people who most banks have forgotten, Guaranty Bank/BestBank saw an opportunity to help the unbanked and underbanked. With a full lineup of unique products and services designed to help underserved customers, Guaranty Bank had a compelling story to tell — but they needed help crafting and sharing that story. Guaranty Bank partnered with Hanson Dodge with the two-tiered objective of transforming its brand and increasing product sales.

The Solution

Hanson Dodge started with a brand workshop to redefine Guaranty Bank’s position and promise, resulting in a new brand platform, voice and tagline that reflects the brand’s heritage of serving hardworking people and families: “We got this.” Hanson Dodge then worked with Guaranty Bank to apply the brand onto multifaceted advertising campaigns to support Credit Builder, a unique product that allows customers to build credit over time, and Coverage Checking, a checking account designed to reduce overdraft fees for its customers. The next phase was the launch of a new Guaranty Bank website.

GuarantyBank.com

The new Guaranty Bank website was created to be the catalyst for telling the brand’s story through a streamlined mobile and desktop experience. It features a modular style and utilizes Umbraco CMS. For the first time, Guaranty Bank offers its customers a virtual experience that’s similar to connecting in-person at a local branch; an experience based on relationship-building. The website homepage features a product selector tool that serves up real-life financial scenarios to help customers identify products and services that relate specifically to their needs.

The new Guaranty Bank website was created to be the catalyst for telling the brand’s story through a streamlined mobile and desktop experience. It features a modular style and utilizes Umbraco CMS. For the first time, Guaranty Bank offers its customers a virtual experience that’s similar to connecting in-person at a local branch; an experience based on relationship-building. The website homepage features a product selector tool that serves up real-life financial scenarios to help customers identify products and services that relate specifically to their needs.

In-Store Signage