Inpro needed new leads, more sales and a better digital experience—the same things most B2B brands are looking for. But Inpro, a manufacturer of building protection solutions offered under multiple subsidiary brands, needed to do that—and more—all within an incredibly complex customer journey.
We leveraged the flexibility and feature set of the Episerver CMS platform to blend content and commerce, supported by multiple integrations routing customer, product, and order data between the website and Inpro’s backend systems. That, coupled with an intimate understanding of Inpro's customers, helped us design a fresh, streamlined experience—one that was easy to navigate and supported audience segments at each stage of their buying journey.
The new Inpro site was poised to increase product visibility, lead-generation, and online sales while providing an overall better experience for Inpro’s customer base.