Bicycle owners make up nearly 25% of the adult population in the United States, and last year alone, more than 30 million U.S. adults rode a bike. This Active Insights white paper focuses on bicycle owners and provide insights into how this profitable demographic shops, what type of gear they spend their money on and what they like to do when they’re not on their bikes.
Insights from this research report include:
- Cycling gear purchase statistics
- Online shopping trends among bike owners
- Mobile usage and social media habits among bike owners
- Takeaways for brands looking to connect with this demographic