The way that companies and consumers think about marketing is rapidly evolving, with traditional marketing models being turned on their heads.
Progressive manufacturer brands are spending more and more of their marketing budgets on digital marketing, with a growing focus on digital commerce and consumer engagement. Marketing departments are being reshaped to take on additional responsibilities and budgets that used to lie with IT and sales.
The result? Marketing is being transformed from a cost center to a profit center.
Numerous research studies address the rapid evolution of digital marketing and the consumer’s path to purchase. The overwhelming consensus is that the he who owns the customer will win.
This white paper draws from in-depth Gartner research to provide valuable insights into the future of digital marketing, as well as opportunities and recommendations for brands to transform their business, differentiate themselves and capture their customers before it’s too late.