In April of 2016, Tom Flierl and Sarah Van Elzen of Hanson Dodge Creative were featured speakers at the Bicycle Leadership Conference in Monterey, Calif. View their session description and download the presentation below.
The Millennial Consumer: What Influences Their Buying Habits?
In today’s rapidly changing digital landscape, Millennials—that elusive, tech-savvy demographic of 18-34-year-olds—are the most coveted and talked about target audience among brands and retailers. The evolution of the consumer path to purchase has caused marketers everywhere to study the digital, social, mobile and media consumption habits of the demographic that, by 2017, will have more buying power than any other generation.
As the strategic design and technology partner for K-Swiss’ “The Board” campaign, Hanson Dodge Creative has uncovered unique insights into how to inspire fierce brand loyalty among Millennials.
Hanson Dodge Creative executives will share key insights and a real-world case study to make the business case for engaging Millennials in a way that resonates with them.