Retailing in a Digital Age

Retail in The Digital Age

On August 3, 2016, Tom Flierl, VP of marketing and business strategy at Hanson Dodge Creative, was a featured speaker at Outdoor Retailer Summer Market in Salt Lake City. His presentation, Retailing in a Digital Age, examined the role of digital in the outdoor consumer's path to purchase and outlined best practices for retailers to increase store traffic.

The presentation includes key insights into evolution of how outdoor consumers are engaging and purchasing, as well as four lessons to help retailers capture outdoor consumers. Download a PDF of the presentation by filling out the form in the left sidebar. 

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