AFFTA: Strategies for Fly Fishing Retailers

Digital Strategies For Success

On October 18, 2016, Tom Flierl, VP of marketing and business strategy at Hanson Dodge Creative, was a featured speaker at American Fly Fishing Trade Association (AFFTA) in Montana. His presentation, The Future of Shopping: Digital Strategies for Success, examined the role of digital in fishing consumer's path to purchase, and implications for fly fishing retailers on how to capitalize on e-commerce and branding trends. 

The presentation includes key insights into how fishing consumers are engaging and purchasing online, through mobile and on social media, as well as important lessons to help capture those consumers. Download the PDF of the presentation by filling out the form in the left sidebar. 

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