E-Commerce and the Bike Industry

By , VP, Marketing & Business Strategy, Hanson Dodge

E-Commerce and The Bike Industry

On September 21 and September 22, 2016, Tom Flierl, VP of marketing and business strategy at Hanson Dodge Creative, was a featured speaker at Interbike in Las Vegas. His presentation, E-Commerce and the Bike Industry, examined digital's role in the bicycle consumer’s path to purchase and the implications for brands and retailers, including how to capitalize on omnichannel and e-commerce trends.

The presentation includes key insights into how bicycle consumers are engaging and purchasing, as well as nine lessons to help capture those consumers. Download a PDF of the presentation by filling out the form in the left sidebar.

Tom Flierl, VP, Marketing & Business Strategy, Hanson Dodge

Tom leads the Hanson Dodge  marketing and business development teams where he leverages more than 20 years of business experience in marketing, technology and media. Tom knows what it takes to successfully manage and grow a business. He has more than 13 years of executive experience and has held equity positions in two companies including a successful startup firm. Tom writes and speaks nationally on the subject of digital commerce, helping businesses identify and deliver greater value through the integration of their branding, marketing and technology efforts.

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