This "How Bicycle Consumers Shop" infographic — which uses data from a representative 25,000-consumer panel and social media listening tools — breaks down the shopping habits and factors that influence the path to purchase for bicycle consumers, including beliefs and motivations, mobile and social media usage, top psychographics and online shopping habits.
Key insights include:
- Millennials make up 43% of all bicycle consumers.
- Bicycle consumers are twice as likely as the average consumer to spend more than $500 online per year.
-In the past month, 29% of bicycle consumers purchased a product via mobile.