Outdoor Retailer Summer Market 2017 Presentation

Outdoor Retailer Summer Market 2017 Presentation


On July 26, 2017, Tom Flierl, VP of marketing and business strategy at Hanson Dodge, was a featured speaker at Outdoor Retailer Summer Market in Salt Lake City, Utah. His presentation, Marketing Direct To Consumers In The Age Of Amazon, examined how brands survive the threat of Amazon and drive growth with outdoor consumers in a multi-touch, omnichannel world.

This presentation uses research on the shopping habits of the outdoor consumer, and provides implications on how to use those insights to create experience-driven commerce and content that appeals to the outdoor consumers beliefs and reflects how consumers search for information.

Download a PDF of the presentation by filling out the form in the left sidebar or below to discover the implications for how brands can compete with Amazon.  

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