Natural Product Consumers: From Bullseye Consumers to Brand Champions, Part 2

By , Chief Strategy Officer & Partner, Hanson Dodge

This whitepaper is the second in a series of three research reports focused on identifying the natural and organic CPG consumer and highlighting opportunities for natural product brands. In Part Two, Hanson Dodge uncovers psychographic truths of Bullseye Consumers, identifying the motivations and drivers behind their purchase decisions.

Download Part Two by filling out the form in the left sidebar or below to receive the second wave of insights about this profitable and growing demographic.

Mike Stefaniak, Chief Strategy Officer & Partner, Hanson Dodge

Mike leads Hanson Dodge’s efforts to deliver transformational branding, marketing and digital strategies for clients. He brings 24 years of experience in strategy and implementation to the agency, including 20+ years in functional leadership and executive roles. Over the course of his career, Mike has led nearly 100 branding or rebranding engagements for a wide range of organizations. He recently completed a three-year tenure as an adjunct professor at Marquette University, where he taught a graduate school course on brand strategy. Mike and his wife, Shelley, have two children (both adults) and are avid runners.

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