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integrated strategy

Why Negotiation is Critical in Creating a Great Digital Experience

Learn the value of collaboration and negotiation in creative projects, and find out why all functions must be consulted in the decision-making process…

Integrated Strategy

Four Ways Your Brand Can (and Should) Drive Your Website Experience

Check out four important ways your website can better exemplify your brand by taking inspiration from the brand itself.

Killer Content: Why We're Afraid of Sharks and Not Vending Machines

Senior Brand Planner Joe Ciccarelli makes a case for marketers to think more like television and movie producers when creating content intended to ins…

Common Missteps in Replatforming: Content Migration

About to replatform to a new CMS? If so, make sure you develop a sound strategy for content migration as early as possible.

Integrated Strategy

Creating an Emotional Connection: Four Consumer Research Methods for High-performance Campaigns

Understanding what connects consumers to brands on an emotional level is a complex task. Consider these four consumer research methods to drive high-p…

Giving is Great Marketing

Nobody likes ads. Discover HD's point of view on how brands should think about marketing.

CMS 101: Five Considerations When Choosing a CMS

Choosing a CMS can be daunting, so we listed some considerations to get you started.

Integrated Strategy

Reasons to Integrate Your Brand, Content and E-commerce Strategies

Learn why sophisticated brands and retailers are focusing on the emerging trend of integrating the online brand experience, content and e-commerce int…

Natural Product Consumers: From Bullseye Consumers to Brand Champions, Part 1

In this final report of a three part series, Hanson Dodge identifies eight opportunities for natural and organic brands to attract the Bullseye Consum…

How UX Design Saves Time and Money

Find out why UX design is a critical ingredient in any digital project, and how a UX designer’s work keeps projects on track and on budget.

Branding, Healthcare

Healthcare Marketing: 7 Keys to Successful Rebranding

Based on our experience working with Children's Hospital of Wisconsin and other organizations, we offer seven keys to rebranding in healthcare.

Better Believe It: Three Keys to Belief-Based Branding

Mike Stefaniak, VP of Brand Engagement and Partner at Hanson Dodge Creative, explains why it is now more crucial than ever for brands to define, decla…

Digital Commerce

7 Questions to Guide Your E-Commerce Initiative

Considering launching or relaunching an e-commerce initiative? Tom Flierl, VP of Marketing & Business Strategy, breaks down the seven questions brands…

Millennials: 80 Million Strong and Ready to Spend

Millennials soon will have more spending power than any other age group, they’re more influenced by user-generated content than their elders, and they…

Digital Commerce, Branding

17 Reasons Why Your E-Commerce Initiative Should Start with a Killer Brand Strategy

It seems like everyone is talking about e-commerce and for good reason. According to Forrester Research, a global research and advisory firm, more tha…

16 Components of a Killer Brand Strategy

CEO and founder Ken Hanson discusses 16 essential pieces of a killer brand strategy.

Do You Get It? The Power of Inside Jokes

See how the entertainment value of an inside joke can forge deeper connections with your best customers.

Digital Commerce

9 Steps to E-Commerce Success

A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for …