Creminelli Fine Meats

Becoming a Go-To Snack Brand for Foodies

branding, campaign

Is your 2021 marketing plan designed to pivot?


Creminelli Fine Meats had big growth aspirations and great products. They came to HD for help adding another critical ingredient: a sharply defined brand story to build awareness and move a discerning consumer to select Creminelli as their go-to snack brand.


we've got a snack for people like you

Creminelli’s millennial foodie audience is a highly discerning group who pride themselves on being “in-the-know.” With the “People Like You” campaign we introduced a big idea that spoke to these aficionados with a knowing wink, demonstrating that Creminelli understands them better than most. And they have the perfect snack for them, too. The campaign found our foodies where they spend their time: airports, grocery stores, major downtown areas and online with targeted, timely and relevant messaging across digital channels.


Awareness of Creminelli increased a significant 29% among people who saw the "People Like You" campaign, helping to drive a substantial 32% increase in YoY revenue from 2020 to 2021. Brand loyalty is also growing with 85% of Millennial Foodies reporting they would recommend purchasing the product to others.

Unit Sales

testimonials & awards

No items found.


No items found.

client testimonial

the work

No items found.
No items found.

The best-laid plans are built to change

Before you build your 2021 marketing plan, download our adaptability guide to ensure that you’re poised to pivot.