Stanley PMI

Helping a Legendary Brand Connect With a New Generation

Is your 2021 marketing plan designed to pivot?

challenge

Stanley PMI was a legacy brand famous for the green insulated beverage container your dad (and his dad) owned to keep their coffee hot while at work. The brand's challenge was to authentically connect with Millennials, a generation critical to the brand's future fortunes who lacked a meaningful connection with the Stanley brand.

solution

rediscovered since 1913

We flipped a potential challenge into a strength, leveraging Stanley's heritage and old-school aesthetic to feed our Millennial consumer's drive for discovery and curation. The idea, "Rediscovered Since 1913," introduced an insight-led creative platform that was executed across media channels to support a steady stream of brand activations, product introductions and e-commerce strategies.

results

In the first nine months, the digital campaign exceeded all three annual KPIs.

+10%

Brand Awareness Goal

+86%

New Email Subscriber Goal

+10%

Web Traffic Goal

testimonials & awards

"Hanson Dodge proved they had the right skillset, strategic thinking and breadth to be able to represent not only the Stanley brand, but our multi-brand portfolio in their varying states of brand maturity. The integration with the agency’s team has gone far beyond traditional creative work. They are helping the Stanley brand reaffirm our foundation for global growth."

Lisa Wood, Director of Global Marketing for Stanley PMI

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awards

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client testimonial

"Hanson Dodge proved they had the right skillset, strategic thinking and breadth to be able to represent not only the Stanley brand, but our multi-brand portfolio in their varying states of brand maturity. The integration with the agency’s team has gone far beyond traditional creative work. They are helping the Stanley brand reaffirm our foundation for global growth."

Lisa Wood, Director of Global Marketing for Stanley PMI

the work

email and social

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The best-laid plans are built to change

Before you build your 2021 marketing plan, download our adaptability guide to ensure that you’re poised to pivot.