Facebook Canvas Ad
The campaign surpassed its desired results for video views, finishing at 110% of goal for brand awareness.
The campaign significantly eclipsed the client’s goals for new email subscriber acquisition, finishing at 286% of goal. Email clickthroughs to the brand website finished at 110% of goal.
new email subscriber goal
web traffic goal
“Hanson Dodge proved they had the right skillset, strategic thinking and breadth to be able to represent not only the Stanley brand, but our multi-brand portfolio in their varying states of brand maturity. The integration with the agency’s team has gone far beyond traditional creative work. They are helping the Stanley brand reaffirm our foundation for global growth. The relationship is developing into a true partnership.”
Director of Global Marketing for Stanley PMI