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‘Branding Creativity’: 20 artists explore
the fine art of branding.

“What happens when you let an artist pick a brand, and do whatever they’d like?”

Hanson Dodge Creative, partnering with Plaid Tuba Holdings LLC and AIGA (American Institute of Graphic Arts), invites you to experience a studio exhibition in which the world’s most iconic brands are reimagined by more than 20 regional artists.

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  • What is Google Knowledge Graph and how can it work for or against you?

    Posted 4/2/2014

    By Joe Martinez, Digital Marketing Manager, Hanson Dodge Creative

    Here’s a cold, hard fact that every online marketer should always keep in mind -- search engines don’t owe your website anything. 


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  • I’m with the brand: Creating a good social vibe

    Posted 3/21/2014

    by Betty Strigens, Senior Social Content Specialist, Hanson Dodge Creative

    It’s easy to compare a Social Media community to one big party – where anyone from your grandmother to your wildest friend from college might chime in on the conversation. But unlike most gatherings, every word ofthis conversation is recorded for posterity. And if you’re a brand – or act on behalf of a brand – setting the scene is more important than ever.

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  • March Madness, social media and when enough is enough

    Posted 3/20/2014
    By Matt Braun, Director of Public Relations, Hanson Dodge Creative The month of March in America is filled with thoughts of spring, especially if you lived through the winter of 2013-14. But to sports enthusiasts and office pool junkies, the month of March is filled with thoughts of basketball. March Madness — a barrage of competitive basketball games across all levels, highlighted by the NCAA Tournament and its field of 68 teams — begins March 18. Marketers clamor to make the most... Read more... Comments (0)
  • Should My Business Use Google Plus?

    Posted 3/20/2014

    By Joe Martinez, Digital Marketing Manager, Hanson Dodge Creative

    Fact: Google Plus is the second largest social media outlet after Facebook. 

    Truth is, if you’re not using Google Plus as part of the strategic mix for your business, you’re behind the game with regard to organic and paid search benefits. 

    Don’t let your competitors beat you to it. Below are six reasons why your business should be using Google Plus right now. 

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  • ‘Branding Creativity’: 20 artists explore
    the fine art of branding.

    Posted 2/28/2014

    “What happens when you let an artist pick a brand, and do whatever they’d like?”

    Hanson Dodge Creative, partnering with Plaid Tuba Holdings LLC and AIGA (American Institute of Graphic Arts), invites you to experience a studio exhibition in which the world’s most iconic brands are reimagined by more than 20 regional artists.

    Read more... Comments (0)
  • The AHAS: A healthy demographic

    Posted 2/27/2014

    Today's consumers care about eating the right foods, monitoring their health and the health of their families, and keeping the environment–in which they work and play–alive and well. Subsequently, they care more about the brands that help them do all of the above and that share a common belief system.

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  • Tim Dodge

    9 Steps to E-commerce Success

    Posted 2/21/2014
    By Tim Dodge, President, Hanson Dodge Creative

    A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for your products, an energized bricks-and-mortar retail effort and, of course, a better understanding of and closer relationship with your customers.  

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  • Sarah Van Elzen

    Is Facebook Still Relevant? Latest trends in social media growth and usage

    Posted 2/18/2014
    It’s true. Facebook did lose users in 2013. However, according to Global Web Index (Jan. 2014), while Facebook’s active users decreased in 2013, it still remains the number one social network, leading the list for account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once per day). Read more... Comments (0)
  • E-commerce: Engage your customers, fuel your success

    Posted 2/7/2014

    More than 80% of today’s consumers research products online before buying. As a result, manufacturers and retailers need to have an integrated plan to engage customers in their buying journey.

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  • Matt Braun

    How to Turn a Frozen Super Bowl into Sizzling Brand Launch

    Posted 2/3/2014

    When it comes to the Super Bowl and corporate promotion, most people think of the oft’ hyped game day commercials. But one company cleverly leveraged this year’s event — and the simple concept of a weather forecast — to launch a new service offering well in advance of game day, resulting in a virtual blizzard of publicity.

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