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White paper: Today's Runner & the AHAS Runner

A research report conducted by Hanson Dodge Creative + ACTIVE Network. Discover in-depth insights into the purchasing behavior and preferences of today's runner and the AHAS™ (active, healthy and sustainable) runner.

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  • Join HDC at Outdoor Retailer Winter Market 2015

    Posted 1/20/2015

    Join Ponara Eng and Tom Flierl of Hanson Dodge Creative at Outdoor Retailer Winter Market for a pair of Outdoor University seminars on location analytics and digital commerce.

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  • SIA Snow Show 2015: Digital Commerce and the Future of Shopping

    Posted 1/14/2015

    Join Tom Flierl at the SIA Snow Show on January 29, 2015 at 10:30 a.m. for an educational session on digital commerce and the future of shopping. Watch the session preview video inside.

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  • White paper: Today's Runner & the AHAS Runner

    Posted 1/14/2015

    A research report conducted by Hanson Dodge Creative + ACTIVE Network. Discover in-depth insights into the purchasing behavior and preferences of today's runner and the AHAS™ (active, healthy and sustainable) runner.

    Read more... Comments (0)
  • Transforming the Holidays: The Story of the Global Gift Project

    Posted 12/17/2014

    The Global Gift Project (GGP) came to Hanson Dodge Creative (HDC) with business challenges that required immediate results. Watch how HDC helped inspire the gift of giving and transform the holidays.


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  • The Running Event 2014: 10 Principles of Good Content

    Posted 12/10/2014
    Sarah Van Elzen of Hanson Dodge Creative recaps the "10 Principles of Good Content" from her session on Social Media + Your Digital Strategy at the The Running Event 2014. Read on to learn the factors that all brands and marketers need at the core of their digital execution. Download Sarah's presentation and "10 Principles" infographic.

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  • The future of retail is omni-channel

    Posted 11/18/2014

    What happens when Amazon decides, as it will briefly this holiday season, to go beyond dominating e-commerce and right into Main Street — elbowing into the neighborhoods of Best Buy, Barnes & Noble and Wal-Mart?

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  • Social media: Brands doing it right

    Posted 11/18/2014

    Ever wonder what it looks like when a brand knocks it out of the park on social media? The differentiator is usually quality of content. The best social media strategy takes into account the strengths and purposes of each platform. Here are some of the brands that are doing it right, along with tips for planning content for Facebook, Twitter, Instagram, YouTube and Pinterest.

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  • The Running Event 2014: Social Media + Your Digital Strategy

    Posted 11/5/2014

    Join Sarah Van Elzen of Hanson Dodge Creative at The Running Event in Austin on Tuesday, December 2 at 2:30 p.m. for her breakout session, Social Media + Your Digital Strategy. Watch the preview video inside >>

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  • Q&A with Tom Flierl: Digital commerce trends and predictions

    Posted 10/15/2014

    After speaking on the topic digital commerce at Interbike, Tom Flierl, VP of Marketing and Business Strategy at Hanson Dodge Creative, answers a series of questions about the current dynamic between bicycle manufacturers and IBDs, the mistakes that each must avoid, and the role he sees digital commerce playing in the future of the bicycle industry.

    View and download his 2014 Interbike presentation, "Digital Commerce: Strategies for Driving Growth for Manufacturers and IBDs,” inside >>

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  • Rise to the Occasion: The story of SOG's first national ad campaign

    Posted 10/14/2014

    SOG Specialty Knives and Tools, a longtime favorite among military and law enforcement professionals, came to Hanson Dodge Creative (HDC) looking to restage its brand and introduce its message to a broader consumer base. The result was SOG’s first comprehensive national consumer ad campaign, “Rise to the Occasion.”

    Watch the video inside >>

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