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Where to allocate media dollars? Consult consumption.

According to Reuters, global advertising spending is set to reach $523 billion by year’s end — a 5.3% increase from 2013. However, as these media buys increase, is the placement reaching the intended audience or being placed on the right platforms?

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  • Q&A with Tom Flierl: Digital commerce trends and predictions

    Posted 10/15/2014

    After speaking on the topic digital commerce at Interbike, Tom Flierl, VP of Marketing and Business Strategy at Hanson Dodge Creative, answers a series of questions about the current dynamic between bicycle manufacturers and IBDs, the mistakes that each must avoid, and the role he sees digital commerce playing in the future of the bicycle industry.

    View and download his 2014 Interbike presentation, "Digital Commerce: Strategies for Driving Growth for Manufacturers and IBDs,” inside >>

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  • Rise to the Occasion: The story of SOG's first national ad campaign

    Posted 10/14/2014

    SOG Specialty Knives and Tools, a longtime favorite among military and law enforcement professionals, came to Hanson Dodge Creative (HDC) looking to restage its brand and introduce its message to a broader consumer base. The result was SOG’s first comprehensive national consumer ad campaign, “Rise to the Occasion.”

    Watch the video inside >>

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  • Where to allocate media dollars? Consult consumption.

    Posted 10/14/2014

    According to Reuters, global advertising spending is set to reach $523 billion by year’s end — a 5.3% increase from 2013. However, as these media buys increase, is the placement reaching the intended audience or being placed on the right platforms?

    Read more... Comments (0)
  • HDC named one of Outside's Best Places to Work for third consecutive year

    Posted 10/2/2014

    For the third consecutive year, Hanson Dodge Creative has been selected as one of Outside magazine’s Best Places to Work.

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  • Posted 9/16/2014

    Is your brand ready for a new campaign? Ken Hanson, Founder & CEO of Hanson Dodge Creative, explores why a new ad campaign should only be pursued if your brand foundation is strong enough to support it.

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  • From good idea to growing brand: The story of Cultivate by Standard Process

    Posted 9/15/2014

    After 10 years of executing a successful internal wellness program for its employees, Standard Process approached Hanson Dodge Creative with a new idea. The project: build, launch and grow an innovative on-site wellness brand that would bring the same level of employee benefits to other organizations. Thus, Cultivate was born. Watch the case study video here.

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  • Inspiring brand devotion: Is your brand worth marrying?

    Posted 9/15/2014

    In July we featured an article that outlined the five steps to building Brand Champions — customers who feel a deep enough connection to a brand that they are willing to both pay a premium for that brand and share their affinity via social media, word of mouth and product reviews. This article explores the defining characteristic of Brand Champions — brand devotion.

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  • Start with the customer: Six tips for increased sales in all channels

    Posted 8/19/2014

    As brand manufacturers and retailers play catch-up with the disruption of the Internet across all channels, devices and customer segments, there are some basic principles of survival that each may want to consider.

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  • Inspiring the active consumer: Introducing Oberto to a new demographic

    Posted 8/14/2014

    In 2011, Seattle-based snack food manufacturer Oberto overhauled its jerky recipe to be all natural. But until Oberto Vice President of Marketing Greg Yahn reached out to Hanson Dodge Creative (HDC) in 2013, the jerky’s packaging didn’t reflect the change in its contents. And more importantly, prior to Oberto’s transformation, consumers didn’t think of jerky as a healthy, active lifestyle snack.

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  • Digital commerce: From shopping cart to integrated customer experience

    Posted 8/14/2014

    Earlier this month in Salt Lake City, Hanson Dodge Creative was a featured speaker at Outdoor University, part of Outdoor Retailer Summer Market. The session, “Digital Commerce: Internet Strategies to Fuel Sales Growth for Manufacturers and Retailers,” was attended by a roomful of manufacturer brands and retailers. The session explored how digital commerce can capture and engage online consumers to not only increase online sales by manufacturers but also drive traffic to retailers to support local sales. Click here to view the entire presentation.

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