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AHAS: A moment of unique insight

This white paper is the second in a series of AHAS™-focused, research-based Active Insights. With this research study, Hanson Dodge Creative shifted focus from working to understand Active, Healthy and Sustainable consumers as unique segments to uncovering the inherent links between all three categories and investigating the notion that, in many cases, it is indeed one consumer who cares about all three.


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