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Hanson Dodge Creative and Nick Symmonds Launch Own Your Skin Campaign

Hanson Dodge Creative and Olympic runner Nick Symmonds have partnered to launch the #OwnYourSkin campaign calling for the fair compensation of Olympic athletes.

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How Active Women Shop

How Active Women Shop

New research by Hanson Dodge Creative finds Active Women digitally engaged and driving online sales. Among Active Women, those who exercise more and h…

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Top 5 Articles of 2015

Top 5 Articles of 2015

Read Hanson Dodge Creative's five most popular articles of 2015. Topics include active, healthy and sustainable consumer research, Millennial insights…

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How to Calculate Social Media ROI

How to Calculate Social Media ROI

Sarah Van Elzen of Hanson Dodge Creative outlines two methods for calculating social media ROI, including measuring last-click digital commerce attrib…

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Rethinking Social for E-Commerce

Rethinking Social for E-Commerce

Hanson Dodge Creative analyzes the rapid evolution of social media as a driver for e-commerce sales, including up-and-coming platforms Wanelo and Poly…

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10 Principles of Good Content

10 Principles of Good Content

Sarah Van Elzen of Hanson Dodge Creative recaps the "10 Principles of Good Content" from her session on Social Media + Your Digital Strategy at the Th…

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So, You Need a New Ad Campaign

So, You Need a New Ad Campaign

Is your brand ready for a new campaign? Ken Hanson, Founder & CEO of Hanson Dodge Creative, explores why a new ad campaign should only be pursued if y…

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The AHAS: A Healthy Demographic

The AHAS: A Healthy Demographic

Today's consumers care about eating the right foods, monitoring their health and the health of their families, and keeping the environment–in which th…

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9 Steps to E-Commerce Success

9 Steps to E-Commerce Success

A successful direct e-commerce program has the power to transform your business. E-commerce opens the door to a stronger brand, solid MAP pricing for …

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