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  • AHAS: Insights on a Highly Profitable Demographic, Vol. 5

    Posted 8/21/2015

    This white paper shares a broader perspective of the AHAS™ (Active, Healthy and Sustainable) consumer, including key demographic and psychographic variables, spending and online shopping attitudes, brand preferences outside of the active lifestyle space and purchase behaviors.

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  • To the next challenge: Relaunching the Quantum Sails brand to sailors around the world

    Posted 8/20/2015

    As the first milestone in an ongoing strategic partnership with Hanson Dodge Creative (HDC), Quantum Sails, a leading sail manufacturer, has relaunched its brand to a global audience. The integrated campaign includes print and digital display advertising, search engine marketing, branded content, online and event promotions and more. Watch the new brand anthem video.

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  • Q&A: 9 Insights to Overcome the Fragmentation of Shopping

    Posted 8/19/2015

    As a follow-up to his Outdoor Retailer Summer Market 2015 sessions, Tom Flierl of Hanson Dodge Creative answers a series of questions regarding trends in consumer shopping behavior and strategies for omnichannel success. Discover nine insights to help brands and retailers overcome the fragmentation of shopping.

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  • Freshwater Fishermen: Consumer Insights by the Numbers

    Posted 8/11/2015

    Nearly 30 million adults fished with some regularity over the past 12 months. Since about 80% of those fishermen consider themselves freshwater fishermen, this Active Insights white paper will focus on the largest fishing subsegment in the United States: freshwater fishing.

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  • Bicycle Owners: Consumer Insights by the Numbers

    Posted 8/7/2015

    Bicycle owners make up nearly 25% of the adult population in the United States, and last year alone, more than 30 million U.S. adults rode a bike. This Active Insights white paper focuses on bicycle owners and provide insights into how this profitable demographic shops, what type of gear they spend their money on and what they like to do when they’re not on their bikes.

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  • "How to" Grow E-Commerce Through Content

    Posted 7/27/2015

    Learn how to fulfill enormous demand and grow your brand's online business with product-related content. Find out which content topics to focus on, how belief-based brands are winning and what to consider when selecting a technology platform.

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  • Outdoor Retailer Summer Market 2015 Preview

    Posted 7/24/2015

    Join Hanson Dodge Creative at Outdoor Retailer Summer Market 2015 for two Outdoor University educational sessions — Redistributed Commerce: Overcoming the Fragmentation of Shopping on Wednesday, August 5 at 2 p.m. and The Future of Shopping: Digital Commerce Trends and Strategies on Thursday, August 6 at 2 p.m.

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  • The Top 5 Trends in Social Commerce

    Posted 7/16/2015

    Social commerce, or the involvement of social networks to facilitate e-commerce transactions, is finally coming into its own. Here are the five hottest trends in bringing social design thinking into the shopping experience.

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  • Telly Awards: HDC Named Among Best in Film, Video and Commercials

    Posted 7/2/2015

    Hanson Dodge Creative (HDC) has been named the winner of two Bronze Awards in the Film/Video and Commercial categories of the 36th annual Telly Awards for Art Shay: The Sporting Life and Times and “Not Again,” a 30-second TV spot for Legendary Whitetails. Watch the award-winning entries here.

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  • White Paper Series: The Active, Healthy and Sustainable Consumer

    Posted 6/30/2015

    Hanson Dodge Creative has partnered with ACTIVE Network™ to conduct an in-depth primary research study to provide insights on how brands can connect with active, healthy and sustainable (AHAS™) consumers in unique and profitable ways. These are the first four white papers in the research series. 

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