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AHAS Research: A moment of unique insight

This white paper is the second in a series of AHAS™-focused, research-based Active Insights. With this research study, Hanson Dodge Creative shifted focus from working to understand Active, Healthy and Sustainable consumers as unique segments to uncovering the inherent links between all three categories and investigating the notion that, in many cases, it is indeed one consumer who cares about all three.

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  • Start with the customer: Six tips for increased sales in all channels

    Posted 8/19/2014

    As brand manufacturers and retailers play catch-up with the disruption of the Internet across all channels, devices and customer segments, there are some basic principles of survival that each may want to consider.

     

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  • Inspiring the active consumer: Introducing Oberto to a new demographic

    Posted 8/14/2014

    In 2011, Seattle-based snack food manufacturer Oberto overhauled its jerky recipe to be all natural. But until Oberto Vice President of Marketing Greg Yahn reached out to Hanson Dodge Creative (HDC) in 2013, the jerky’s packaging didn’t reflect the change in its contents. And more importantly, prior to Oberto’s transformation, consumers didn’t think of jerky as a healthy, active lifestyle snack.

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  • Digital commerce: From shopping cart to integrated customer experience

    Posted 8/14/2014

    Earlier this month in Salt Lake City, Hanson Dodge Creative was a featured speaker at Outdoor University, part of Outdoor Retailer Summer Market. The session, “Digital Commerce: Internet Strategies to Fuel Sales Growth for Manufacturers and Retailers,” was attended by a roomful of manufacturer brands and retailers. The session explored how digital commerce can capture and engage online consumers to not only increase online sales by manufacturers but also drive traffic to retailers to support local sales. Click here to view the entire presentation.

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  • Welcome to Milwaukee, Bublr Bikes

    Posted 8/8/2014

    This week, mobile Bublrs arrived in Milwaukee. What’s a Bublr, you ask?

    If you’re from Milwaukee, you likely know “bubbler” as a slang term for a water fountain. But as of Wednesday, August 6, its homophone represents a new means of transportation for people in our hometown.

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  • Tom Flierl

    Outdoor Retailer Summer Market 2014: Digital commerce and the future of your brand

    Posted 7/30/2014

    On August 6, 2014 in Salt Lake City, Tom Flierl of Hanson Dodge Creative will host an Outdoor Retailer Summer Market educational session called “Digital Commerce: Internet Strategies to Fuel Sales Growth for Manufacturers and Retailers.”

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  • Building Brand Champions: Crafting messages that resonate and motivate

    Posted 7/24/2014

    On June 30, 2014, Hanson Dodge Creative presented on “Building Brand Champions” at Formula4 Media’s The Running & Fitness Event for Women in Chicago. Using insights learned from new research linking AHAS™ (Active, Healthy and Sustainable) consumers, the presentation focused on what active women care about, their paths to purchase and how to earn their brand loyalty. At the heart of it all is understanding the motivations and needs of Brand Champions. Learn what a Brand Champion is, why they are important to your brand and how to build them below.


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  • AHAS Research: A moment of unique insight

    Posted 7/24/2014

    This white paper is the second in a series of AHAS™-focused, research-based Active Insights. With this research study, Hanson Dodge Creative shifted focus from working to understand Active, Healthy and Sustainable consumers as unique segments to uncovering the inherent links between all three categories and investigating the notion that, in many cases, it is indeed one consumer who cares about all three.

    Read more... Comments (0)
  • Buzzing about fitness: Being active, creating news

    Posted 6/24/2014

    By Matt Braun, Director of Public Relations, Hanson Dodge Creative

    Applying PR principals to help enhance (or start) your corporate wellness program.

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  • Healthcare marketing: 7 keys to successful rebranding

    Posted 6/20/2014

    By Mike Stefaniak, Vice President of Brand Engagement, Hanson Dodge Creative

    Based on our experience working with Children's Hospital of Wisconsin and other organizations, we offer seven keys to rebranding in healthcare.

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  • Kids deserve the best: An award-winning healthcare ad campaign

    Posted 6/20/2014

    This spring, Children’s Hospital of Wisconsin and Hanson Dodge Creative received a Bronze Award in the Total Advertising with TV category of the Healthcare Advertising Awards for their “Kids deserve the best” campaign.

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