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  • Telly Awards: HDC Named Among Best in Film, Video and Commercials

    Posted 7/2/2015

    Hanson Dodge Creative (HDC) has been named the winner of two Bronze Awards in the Film/Video and Commercial categories of the 36th annual Telly Awards for Art Shay: The Sporting Life and Times and “Not Again,” a 30-second TV spot for Legendary Whitetails. Watch the award-winning entries here.

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  • White Paper Series: The Active, Healthy and Sustainable Consumer

    Posted 6/30/2015

    Hanson Dodge Creative has partnered with ACTIVE Network™ to conduct an in-depth primary research study to provide insights on how brands can connect with active, healthy and sustainable (AHAS™) consumers in unique and profitable ways. These are the first four white papers in the research series. 

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  • How to Calculate Social Media ROI

    Posted 6/24/2015

    Sarah Van Elzen of Hanson Dodge Creative outlines two methods for calculating social media ROI, including measuring last-click digital commerce attribution and modeling impact on path to purchase.

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  • Join HDC at The Running & Fitness Event for Women 2015

    Posted 6/23/2015

    Join Tom Flierl and Sarah Van Elzen of Hanson Dodge Creative at The Running & Fitness Event for Women in Chicago on Monday, June 29 at 12 p.m. for their session, The Future of Shopping.

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  • 11 Keys to E-Commerce Success with Sitecore

    Posted 6/11/2015

    On May 21, 2015, Hanson Dodge Creative, Active Commerce and Sitecore presented E-Commerce Success with Sitecore, a half-day educational seminar, at the Harley-Davidson Museum in Milwaukee. Here are the key takeaways from the seminar’s guest speakers, three business leaders who have experienced Sitecore and Active Commerce implementation firsthand.

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  • Killer content: Why we're afraid of sharks and not vending machines

    Posted 6/8/2015

    Senior Brand Planner Joe Ciccarelli makes a case for marketers to think more like television and movie producers when creating content intended to inspire consumer action. Learn how focusing too much on ROI too early in the content creation process can get in the way of connecting with, inspiring and moving consumers, and discover four keys to creating great content.

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  • Sitecore Not-for-Profit Site of the Year: The Story of EAA

    Posted 5/26/2015

    HDC and EAA won the 2014 Sitecore Experience Award for Best Not-for-Profit Site in North America. The new EAA.org has experienced a 56 percent increase in users, a 193 percent increase in page views, and the 2014 EAA AirVenture mobile app received a 47 percent increase in downloads. Watch the case study video to see the full story.

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  • Mobilegeddon was just the beginning: How to improve mobile conversion rates

    Posted 5/26/2015

    "Mobilegeddon"—Google's recent algorithm change—was just the beginning. Low mobile conversion rates are cannibalizing higher converting desktop traffic. Ponara Eng, VP of Digital Commerce at Hanson Dodge Creative, explains how to increase e-commerce conversion rates on mobile and why a fast, mobile-friendly website is no longer enough.

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  • Better believe it: Three keys to belief-based branding

    Posted 5/22/2015

    Mike Stefaniak, VP of Brand Engagement and Partner at Hanson Dodge Creative, explains why it is now more crucial than ever for brands to define, declare and communicate their belief systems to consumers. Learn the three keys to belief-based branding, see which brands are doing it right and discover why selling product performance alone doesn't cut it.

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  • Marketing segmentation: Turning web visitors into customers

    Posted 4/20/2015

    Marketing segmentation allows you to get the right message in front of the right users at the right time. Learn the keys to segmenting your web visitors, guiding them through your e-commerce funnel and turning them into repeat customers.

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