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The Running Event 2014: Social Media + Your Digital Strategy

Join Sarah Van Elzen of Hanson Dodge Creative at The Running Event in Austin on Tuesday, December 2 at 2:30 p.m. for her breakout session, Social Media + Your Digital Strategy. Watch the preview video inside >>

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  • The future of retail is omni-channel

    Posted 11/18/2014

    What happens when Amazon decides, as it will briefly this holiday season, to go beyond dominating e-commerce and right into Main Street — elbowing into the neighborhoods of Best Buy, Barnes & Noble and Wal-Mart?

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  • Social media: Brands doing it right

    Posted 11/18/2014

    Ever wonder what it looks like when a brand knocks it out of the park on social media? The differentiator is usually quality of content. The best social media strategy takes into account the strengths and purposes of each platform. Here are some of the brands that are doing it right, along with tips for planning content for Facebook, Twitter, Instagram, YouTube and Pinterest.

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  • The Running Event 2014: Social Media + Your Digital Strategy

    Posted 11/5/2014

    Join Sarah Van Elzen of Hanson Dodge Creative at The Running Event in Austin on Tuesday, December 2 at 2:30 p.m. for her breakout session, Social Media + Your Digital Strategy. Watch the preview video inside >>

    Read more... Comments (0)
  • Q&A with Tom Flierl: Digital commerce trends and predictions

    Posted 10/15/2014

    After speaking on the topic digital commerce at Interbike, Tom Flierl, VP of Marketing and Business Strategy at Hanson Dodge Creative, answers a series of questions about the current dynamic between bicycle manufacturers and IBDs, the mistakes that each must avoid, and the role he sees digital commerce playing in the future of the bicycle industry.

    View and download his 2014 Interbike presentation, "Digital Commerce: Strategies for Driving Growth for Manufacturers and IBDs,” inside >>

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  • Rise to the Occasion: The story of SOG's first national ad campaign

    Posted 10/14/2014

    SOG Specialty Knives and Tools, a longtime favorite among military and law enforcement professionals, came to Hanson Dodge Creative (HDC) looking to restage its brand and introduce its message to a broader consumer base. The result was SOG’s first comprehensive national consumer ad campaign, “Rise to the Occasion.”

    Watch the video inside >>

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  • Where to allocate media dollars? Consult consumption.

    Posted 10/14/2014

    According to Reuters, global advertising spending is set to reach $523 billion by year’s end — a 5.3% increase from 2013. However, as these media buys increase, is the placement reaching the intended audience or being placed on the right platforms?

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  • HDC named one of Outside's Best Places to Work for third consecutive year

    Posted 10/2/2014

    For the third consecutive year, Hanson Dodge Creative has been selected as one of Outside magazine’s Best Places to Work.

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  • Posted 9/16/2014

    Is your brand ready for a new campaign? Ken Hanson, Founder & CEO of Hanson Dodge Creative, explores why a new ad campaign should only be pursued if your brand foundation is strong enough to support it.

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  • From good idea to growing brand: The story of Cultivate by Standard Process

    Posted 9/15/2014

    After 10 years of executing a successful internal wellness program for its employees, Standard Process approached Hanson Dodge Creative with a new idea. The project: build, launch and grow an innovative on-site wellness brand that would bring the same level of employee benefits to other organizations. Thus, Cultivate was born. Watch the case study video here.

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  • Inspiring brand devotion: Is your brand worth marrying?

    Posted 9/15/2014

    In July we featured an article that outlined the five steps to building Brand Champions — customers who feel a deep enough connection to a brand that they are willing to both pay a premium for that brand and share their affinity via social media, word of mouth and product reviews. This article explores the defining characteristic of Brand Champions — brand devotion.

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