Menu

Active Lifestyle and Outdoors

For three decades, Hanson Dodge has been connecting leading brands with active lifestyle consumers and outdoor enthusiasts. During that time, we’ve not only helped our clients increase revenue and enhance brand health—we’ve built a reputation as an authority on the active/outdoor consumer. This expertise—rooted in our exhaustive body of proprietary consumer research—has enabled HD to deliver transformational work for our clients. It’s also made us frequent presenters at industry conferences and events. 

Featured Work

K-Swiss

K-Swiss

Using multi-platform approaches, social media and Electronic music artist Diplo as a spokesman, the K-Swiss Board campaign resulted in over 180 million media impressions marketing toward entrepreneurial Millennials.

LEARN MORE
The Outdoor Industry Association

The Outdoor Industry Association

The Outdoor Industry Association (OIA) partnered with Hanson Dodge to launch a new brand campaign that emphasizes the importance of outdoor industry leaders banding together to create meaningful change, and highlights the vital role OIA plays in catalyzing that change. 

LEARN MORE
Thule

Thule

Thule, the world's leading sports and utility transportation company, wanted to combine two existing websites into a single global platform. This resulted in a unified brand message strategy, a customized shopping tool and product fit guide that helped Thule become the world leader in the industry.

LEARN MORE
Trek

Trek

Discover how Trek partnered with Hanson Dodge to develop their first global website, first iPhone optimized experience and the bicycle industry's first online shopping and customization tool, turning the Trek brand into a global market leader. 

LEARN MORE
Wilson

Wilson

With no online strategy and no cross-category collaboration among its 12 sport categories, Wilson partnered with Hanson Dodge to unify its brand position with brand-level activation that would inspire the next generation of sports enthusiasts. 

LEARN MORE
Legendary Whitetails

Legendary Whitetails

Discover how Legendary Whitetails grew as a true lifestyle apparel brand by partnering with Hanson Dodge for their first-ever national television spots as well as public relations development, print ads, logo and package design, digital engagement and so much more. 

LEARN MORE

Looking to better connect with active and outdoor consumers? Contact us.

Give Tim Dodge a call at 414-270-8304 or fill out the form to get the conversation started.

CONTACT US

Related Articles

Outdoor Retailer Summer Market 2017 Presentation

Outdoor Retailer Summer Market 2017 Presentation

Download Hanson Dodge's presentation from Outdoor Retailer on Marketing Direct to Consumers in the Age of Amazon.

LEARN MORE
Hanson Dodge Launches New Brand Work For Outdoor Industry Association

Hanson Dodge Launches New Brand Work For Outdoor Industry Association

The Outdoor Industry Association introduced the new "Together We Are a Force" brand work by Hanson Dodge at Outdoor Retailer Winter Market 2017.

LEARN MORE
Outdoor Retailer Summer Market 2016 Presentation

Outdoor Retailer Summer Market 2016 Presentation

Download Hanson Dodge’s presentation on The Future of Shopping: Integrated Strategies for Outdoor Brands from Outdoor Retailer Summer Market 2016 to discover the outdoor consumer's path to purchase and the implications for brands.

LEARN MORE
White Paper Series: The Active, Healthy and Sustainable Consumer

White Paper Series: The Active, Healthy and Sustainable Consumer

Now more than ever, consumers care – about eating the right foods, monitoring their health, the health of their families and stewarding the environment. And the brands that are helping them do all of this are winning. 

LEARN MORE
E-Commerce and the Bike Industry

E-Commerce and the Bike Industry

Hanson Dodge's presentation from Interbike 2016 provides key insights into how bicycle consumers are engaging and purchasing, as well as nine lessons to help brands and retailers capture these consumers.

LEARN MORE
How Active Women Shop

How Active Women Shop

Discover how Active Women, those who exercise more and hold gym memberships, are leading the way in digital engagement as well as in driving online sales.

LEARN MORE