Established in 1929, Standard Process is a manufacturer of dietary supplements made with whole foods and other ingredients that are only available through health care professionals. Standard Process partnered with Hanson Dodge in an effort to grow awareness with consumers and health care professionals, obtain a strong digital presence and establish a clear tone and ownership of the brand.
Through research and the brand development process, Hanson Dodge created a consumer-marketing plan that engaged the target audience with a focus on content and social community growth. This integrated digital strategy highlighted Olympic athlete sponsorship, live educational events and shareable content with a clear call to action that allowed consumers to “Find a Doctor” who specializes in Standard Process. Online content included: GIFs, infographics, product spotlights and lifestyle inspiration centered on themes of body, farm and food.
In the first three years of the partnership, Hanson Dodge created approximately 1,600 pieces of shareable digital content that contributed toward growing Standard Process’s online consumer reach by nearly 600 percent with an average monthly growth rate of 6 percent. Standard Process’s web traffic attributable to online channels also increased 427 percent in just two years.
Web Traffic From Online Channels in Two Years